Lisa He & James d’Shone
Lisa He, CEO, Borderlands Bakery
Borderlands Bakery began as a hobby for founder and CEO, Lisa He. Growing up as a first-generation immigrant, the oven in her house was used for storage, not baking. It wasn’t until college that she discovered baking and the stress-relieving benefits she experienced from the process.
While pursuing her engineering degree and then a career in biotech, Lisa fostered her love for cookie decorating and education. Her social media grew steadily and organically over time as she shared her journey and encouraged others to do the same. Eventually, her work was noticed and she had the opportunity to be featured on Netflix, Food Network, and in many publications.
In November 2019, Lisa left her biotech career to serve the Borderlands Bakery community full time. Today, Borderlands Bakery offers baking-related products in the shop, a blog full of helpful posts, YouTube with long-form content, and digital courses.
James d’Shone, CEO, lowercvse
Meet James d’Shone, a skilled and versatile photographer whose journey began in 2010 as a nightclub promoter. Self-taught and passionate, he quickly honed his craft, developing a keen eye for framing captivating shots. From nightlife and "vape photography" to concerts, travel, food, and cars, James has explored diverse subjects, showcasing his adaptability and talent.
He inspires others through workshops and tutorials, sharing his knowledge generously. With a decade of dedication to photography, he continues to push boundaries and create stunning visuals, leaving a lasting impact in the industry.
